Monitor+ App Feature

Objective
Promote the Monitor+ app as a reliable and affordable external monitoring solution for Sony users, addressing a long-standing gap in Sony’s ecosystem where official apps lacked professional video functionality.

Approach
Through an engaging short-form reel, I demonstrated how the app transforms a smartphone into a fully functional external monitor. The video combined clear, tutorial-style visuals with real-world use examples, showing creators how to achieve professional monitoring performance for just $20; just a fraction of the cost of traditional camera monitors.

Deliverables
A single short-form video posted to Instagram, designed to both educate and excite Sony shooters seeking practical, budget-friendly tools.

Results
The video reached 777,000 viewers, earned 33,000 likes, over 700 comments, 12,000 sends, and 19,000 saves. For a $20 product, the return on engagement was exceptional, generating massive attention and awareness for Monitor+ within the Sony creator community.