East Coast Home Announcement – Nova Scotia

Objective
Announce our newly purchased 200-year-old coastal homestead in Nova Scotia and showcase the East Coast lifestyle, highlighting opportunities for future lifestyle and home-focused partnerships.

Approach
Together with my wife, @CateKittlitz, we created an Instagram carousel that shared the story of our new home, capturing its historic charm, coastal setting, and the excitement of beginning this next chapter. The content was designed to feel authentic and relatable while highlighting the potential for brand collaborations in the space.

Deliverables
A visually engaging Instagram carousel featuring both photography and storytelling, tailored to inspire lifestyle and home-focused audiences.

Results
In the first two weeks, the post received over 650,000+ views, 13,000+ likes, 550 comments, 1200+ sends, 16 reposts, and 2500+ saves. It also attracted more than 5,000 new followers, demonstrating strong interest in East Coast lifestyle content and signaling significant potential for future brand partnerships in our homestead.