Objective
Reintroduce a classic lens concept to a modern audience by showcasing the creative potential of the TTArtisan Tilt 50mm F1.4. The goal was to spark new interest among photographers, positioning the tilt lens as both innovative and accessible for today’s creators.

Approach
Through a short-form video combining talking-head storytelling and cinematic visuals, I highlighted the lens’s unique ability to shift perspective and create stylized depth. The content was paired with real-world photography examples to show how the lens performs in practical settings while keeping the overall tone fresh and visually engaging.

Deliverables
A single short-form video designed for social platforms, blending education and inspiration to drive awareness and interest in the TTArtisan Tilt 50mm F1.4.

Results
The video reached over 465,000 viewers, earned 28,000 likes, 2.9K saves, and 7.3K shares. Its success underscored the growing excitement around tilt lenses and positioned TTArtisan as a standout choice within the creative photography community.