BASIN by Fairmont Lake Louise

Objective
Promote the launch of BASIN, a new luxury relaxation experience at Fairmont Lake Louise, and capture the atmosphere ahead of its public opening.

Approach
As one of the first photographers and influencers invited to experience BASIN before its official launch, we were tasked with creating early promotional materials that reflected the serenity and elegance of the space. Through storytelling-driven photography and videography, we focused on conveying the immersive ambiance, natural textures, and tranquil design that define this new addition to the Fairmont experience.

Deliverables
A collection of premium photography and short video segments designed for both social and brand use, highlighting the atmosphere and attention to detail that make BASIN unique.

Results
The collaboration reached over 125,000 people and was saved by approximately 100 users, generating strong engagement and interest leading up to the public launch. The content was reposted by both BASIN and the Fairmont global brand, underscoring the success of the campaign and its impact on early brand awareness.